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2017 Community Outreach Program

We just wrapped up the 2017 Community Outreach Program. What a season it was! Our team of volunteers worked hard to enhance the marketing efforts for a handful of well-deserving non-profits in our community. Learn more about the organizations we partnered with this year:

Betties360

Betties360 strives to inspire confidence, well-being, and community in girls though action sports, outdoor adventure, and life skill education.

Our team provided Betties360 with a strategic plan to promote their annual “Fine Wine and Feather Boas” event. The suggested tactics will help Betties360 grow awareness of the event and enhance donor engagement. Deliverables also included new logo options and an updated website.

Here’s what the old site looked like:

Old Betties360

Here’s what the new and improved site looks like:

Screen Shot 2017-08-08 at 8.43.23 PM

Click here to see the new site and to learn more about Betties360.

Association of Talent Development

Another organization we partnered with was the Association for Talent Development (ATD). This thriving organization fosters professional growth to its members by providing world-class resources to build talent and skills for various organizations. Resources consist of trusted research, webcasts, events, and educational programs.

ATD needed assistance with audience reach, membership acquisition, and event promotion. Our Community Outreach team provided marketing assistance in order to help ATD achieve their goals. Here’s what the team accomplished:

  • Improved messaging for flyers and email newsletters
  • New email and flyer templates
  • Strategic social media plan

Disability Art & Culture Project

The Disability Art And Culture Project (DACP) works to further the artistic expression of people with both apparent and non-apparent disabilities. DACP looked to AMA PDX’s Community Outreach Program to help their goals of developing donor relationships, increasing participation in events, and to create a consistent brand image.

The Community Outreach team created a logo for DACP and a fresh, new style guide. The team also helped DACP with a refreshed website and updated SEO strategy.

Here’s a look at the new DACP logo:

DACP logo

Head over to the DACP website to see all that they offer the Portland community.

Friends of Portland Community Gardens

For over 30 years, Friends of Portland Community Gardens (FPCG) has supported and expanded community gardening opportunities for Portland-area residents to grow healthy food and build community. The organization has saved and improved existing gardens, as well as created multiple new ones.

FPCG came to AMA PDX for help with increasing their number of volunteers, creating a consistent image, and developing donor relationships.

Our Community Outreach team created a SWOT analysis, brand guidelines, as well as digital and social marketing strategies for FPCG. The team also completed a redesign and content refresh of the website to promote member and donor acquisition. Below is a peek at what the website looked like before and after the redesign.

Before:

Before FPCG

After:

After FPCG

Want to learn more about Friends of Portland Community Gardens? Head over to their website.

It was a great experience to partner with all of these non-profits. We look forward to seeing the wonderful work they will continue to do in the Portland community.

To celebrate this year’s Community Outreach Program, we will be holding an end-of-season party. Come to network, meet the non-profits, our volunteer team, and to learn about our thriving program. Stay tuned for more details!

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