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Board Member Spotlight: President-Elect Cassie Salinas!

In this edition of Board Member Spotlight, meet AMA PDX President-Elect, Cassie Salinas!

Where did you grow up?

I was born and raised in McMinnville, Oregon—located in Willamette Valley. If you’ve traveled to the coast or have made a stop in wine country, you have probably traveled through Mac. My family lives in the same place I grew up—and with my husband in the Oregon wine industry, I find myself appreciating the beauty of my hometown more and more.

Where did you attend school and what did you study?

I was fortunate to receive a scholarship to attend Portland State University. I loved living in the heart of the city while going to school. Being the largest university in Oregon, PSU attracted a diverse range of students and I really enjoyed meeting people from all over the world in my classes. I studied communications and Spanish and received my Bachelor of Arts.

How did you get into marketing?

In college, I interned for various nonprofits and several businesses throughout the Portland community. It was a fantastic opportunity to gain first hand experience in marketing and community engagement and build relationships with leaders in the marketing community. I started my marketing career at Portland Business Journal, helping grow distribution (online and print) and planning special events.

How did you become involved in AMA?

After the Portland Business Journal I accepted a position with a global nonprofit. I was the sole marketer at the organization and realized I needed to build a network of marketing professionals so we could bounce ideas off one another. I found the American Marketing Association through the community outreach program and partnered with the organization. I was blown away by the talented team I worked with, and needless to say, I was immediately hooked.

Why are you passionate about marketing?

I love helping businesses determine their marketing goals while thinking through different strategies that deliver meaningful results. Marketing is a powerful tool to help tell a brand’s story and reach new audiences and a way to activate customers or recruit supporters.

Where do you currently work?

I provide marketing and communication support at Metro as a public affairs specialist. I help Metro engage communities, partners and stakeholders to increase awareness about programs or services that make Portland a great place to live.

What are your personal hobbies?

I love experiencing new cultures and traveling the world. I’ve been extremely fortunate to have traveled to obscure places—from small villages in Mexico, Italy or China, or beaches in Costa Rica and Panama. I’ve seen so many wonderful places, but have many more countries to visit.

Any fun facts?

I will be the first to tell you I am not much of a cook—so as you can imagine I enjoy trying new restaurants that serve local food, or serve up unique cocktails or wine. When my friends are looking for a place to have eats or drinks, I tend to be the person they call. I’ve eaten my way through many a city, and Portland still tops my list for awesome meals.

What is the future of AMA, as you see it?

Over the years, we’ve had an amazing leadership team that has helped propel the organization forward. I am inspired by the driven people on the board and team of dedicated volunteers and know AMA PDX will continue to bring innovative programs and events to marketing professionals. Portland is filled with creative people and I see the AMA as a platform to take them to the next level.

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