Category: Local News

Share Your Expertise For Good!

Do you know how to make the generations take notice – and take action? Are you a pro at integrating multi-channel communication to amp up results? Do you have the magic formula for effective cause marketing? Are you a master at storytelling that commands attention? If you answered “yes” to any of these questions, now’s Read More…

Marketing Mindset: Who owns creative content?

Marketing Mindset: Who owns creative content? By Jeff Ellsworth What is Intellectual Property? It can be blogs, logos, slogans, photographs, videos, theme songs, websites, you name it – if a creative was behind creating it, then it’s “IP.” Ownership and right of use of the IP can be murky and oftentimes counterintuitive. However, there are Read More…

AMA PDX Volunteer of the Month for November 2014 – Sierra Koepfle

Sierra Koepfle received the Volunteer of the Month Award in November 2014 for her organization, digital recommendations, and creativity for maintaining the AMA PDX website. We are grateful for Sierra’s digital support and guidance to upkeep the AMA PDX website. Sierra is the director of marketing at Carson Oil, Co. She earned her bachelor’s degree Read More…

Patting Ourselves on the Back

By Matt Schaeffer As Marketers, sometimes tooting your own horn is a necessity of the job. So it’s with great pride (and a healthy dose of humility) that we announce AMA PDX, out of 75+ chapters nationally, has been honored with a leadership excellence award by AMA National. What does that mean? To us, it Read More…

Why LinkedIn Matters for B2B

By Shawn Busse Reposted from DJC Oregon   Like many business owners, I’m skeptical of social media marketing claims. For many of the B2B organizations we work with, Twitter and Facebook have proven to be high-effort/low return marketing channels. Despite this challenge, it’s no secret that social media offers a unique opportunity for businesses to Read More…

AMA PDX Volunteer of the Month for October 2014- Summer Opsal!

Summer Opsal received the Volunteer of the Month Award in October 2014 for her dedication, leadership, and passion for team work in the proposal for the Brian Grant Foundation. What do you love most about volunteering for AMA-PDX? Getting involved with the Community Outreach program. My team and I are having a great time working Read More…

How to Repurpose Research for Killer Content Marketing

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud Content marketing inspiration is everywhere you look. For teams managing limited headcount and/or budget, it’s especially important to leverage various marketing activities across your organization and turn them into content opportunities. You want to mine the gold in your own backyard, if you will. This approach Read More…