Category: Marketing

Oh Canada! By Francie King, Networking Chair

When I heard about the AMA Regional retreat in Vancouver, B.C., I was a resounding yes to attend. A trip to a foreign country to talk about marketing? Count me in! I hadn’t visited our neighbors to the north since 1986, so it was time to dust off the passport and pack some wool. The Read More…

AMA PDX Fall Mentorship Program

Are you early in your marketing career? Did you just take on a new role with more responsibility or are you aiming to? We want to help you thrive in your career by pairing AMA PDX members with local mentors in the marketing industry. Could you benefit from the guidance of a mentor? Get in Read More…

AMA Member of the Month: Damian Foley

The new year calls for new beginnings, and starting this month, AMA PDX is bringing its newest members to the spotlight. This month’s AMA Member of the Month is Damian Foley, Assistant Director of Marketing Communications at the UO Alumni Association. Having joined AMA in December 2016, Damian is a newcomer to the PDX chapter. Read More…

Meet the Non-Profit: Disability Art and Culture Project

As part of our Community Outreach Program, we’ve partnered with the Disability Art and Culture Project (DACP). This amazing non-profit organization works to further the artistic expression of people with both apparent and non-apparent disabilities. DACP views disability as a natural variation of the human form. They work to accomplish their mission by supporting the Read More…

How to Deliver Legendary Customer Experiences

Our February luncheon was all about love… customer love, that is! Jill Nelson, President of Ruby Receptionists, gave attendees an insightful presentation on what it takes to create outstanding customer experiences that result in customer loyalty. The Ruby Receptionists mission statement is to create real, meaningful, personal connections in today’s increasingly technology focused virtual world. Read More…

We’re getting a new look and feel!

It’s time to say goodbye to the AMA’s old “wishbone” logo, and hello to a new look and feel! In case you missed it, the American Marketing Association has undergone a rebrand, which includes a new brand identity and logo. This rebrand represents the AMA’s commitment to being a relevant voice shaping marketing around the Read More…

Video Strategies in a Social Media Age Recap

We are pleased to have another successful Professional Development event in the books! The night included plenty of networking, great food, and an insightful discussion on video strategy. This event featured Jacob Hinmon, founder and director at Four + One Productions. Jacob is no stranger to video marketing strategies as he’s managed video and photo Read More…

Guest Blog: Webdesign Case Study

Part of the power of AMA is the potential to share case studies, successes, tactics, and processes with one another so that the marketing community of Portland as a whole can benefit. Today we’d like to share a case study with you of the award-winning web development work that digital marketing consulting firm, GRAYBOX, did Read More…