Jane Rosen, author of My Life as a Corporate Goddess
Diana Jordan, award-winning broadcast journalist
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Jan
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Leading with Wisdom in Marketing Luncheon |
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Time and Location 11:30am - 1:00pm Benson Hotel 309 Southwest Broadway Portland, OR How Balance at the Top Improves the Bottom Line About the Topic It's a fact: companies with more women in senior management positions financially outperform companies with fewer women at the top. In other words, more women in senior leadership makes good business sense. Indeed, today's global market requires a new approach to leadership. Skills such as collaboration and focusing the team on a shared goal are essential and just happen to be the very skills that women managers are noted for. In the marketing arena in particular - where women tend to outnumber the men and where the customer with the purse strings is usually a woman - the balance of perspective necessary for success rests in your ability to also balance gender in senior management. Too often, however, an imbalance is clearly visible in ill-directed ads, campaigns that miss the mark and other activities that yield poor return on investment. In her new book, My Life as a Corporate Goddess, Jane Rosen uses intelligent satire to bring new life and insight to the ongoing dialogue for gender balance in leadership. Join Rosen and special guest host, Diana Jordan, as they look at the attributes of successful leadership, the different styles of masculine and feminine leadership and why savvy marketers need both. Attendees will also benefit from practical advice on how to develop their own leadership muscles, boost their delegating power and improve their ability to mentor. About Jane Rosen Throughout her career Jane was usually the only woman in the room. Her book, My Life as a Corporate Goddess, is a humorous reflection of those experiences, filled with inspiring stories of women she's met along the way. Jane excels as an image-maker, bringing stories of artists, politicians, teachers and business leaders to light. She held executive positions including director of executive public relations, global project manager of senior leadership development, and executive producer of multimedia at NCR. She received the Best in Practice award by NCR's Public Relations in 2001 and 2002. Her career as a broadcasting producer/director, interviewer and host included national and regional programs. Those efforts earned numerous Emmy’s, the Corporation for Public Broadcasting Award, and The Ohio Governors Award for her contributions to cultural and educational television. Rosen currently serves on the University of Dayton's Public Relations Advisory Board. She has previously served on the Board of Trustees for the Human Race Theatre Company, and the National Academy of Television Arts & Sciences, Midwest Region. About Diana Jordan Diana Jordan is an award-winning broadcast journalist, who is from New York City originally, and was graduated with High Honors with a BS in Journalism and Communication at the University of Florida. Then, she moved west - and has been anchoring drive-time news and reporting for commercial radio stations, including NewsTalk 750 KXL-AM and AM 860 NewsTalk KPAM in Portland. Diana Jordan also hosted a weekday afternoon drive woman's talk show on KRLA in Los Angeles, while commuting from Portland. And, she was News Director and Morning News Anchor on the CBS station, K-Lite 106.7 in Portland. Diana Jordan is a nationally-known interviewer as well, having done interviews with thousands of authors, which could be heard on her daily BETWEEN THE LINES show on AP Radio Network and on the Barnes and Noble dot com website. She is also KATU-TV's Book Reviewer, appearing regularly on AM Northwest. Her author interviews and book reviews have appeared in the COSTCO CONNECTION, the PORTLAND TRIBUNE, and her non-fiction stories were published in two anthologies. Diana Jordan has also been doing speeches and seminars on "The Gentle Art of Interviewing" based on her diverse experiences. Naturally, she's working on a book right now, too. Pricing:
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UPCOMING EVENTS
June Professional Development
Workshop June 24, 2008 5:30PM-7PM Ecotrust Building 721 NW 9th Avenue Portland, OR |
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