About the Topic
Three years ago, the Portland Trail Blazers realized they had a serious problem. The organization's reputation was tarnished and the team had lost much of the connection it had with its fan base. The organization needed to find a way to start mending these relationships and getting fans engaged again.

As the Portland Trail Blazers discovered, one of the most effective ways to start rebuilding these relationships has been through online marketing. Using everything from viral marketing to email marketing to social networking, the Portland Trail Blazers have begun to re-establish the bond they once had with fans.

Join Dan Harbison, Internet Marketing Manager for the Portland Trail Blazers, in this exciting luncheon as he explores a variety of online marketing strategies and discusses what’s working for the Portland Trail Blazers. Attendees will come away with a better understanding of how popular trends like podcasts and blogs can actually help with real world problems and translate into real ROI.

About the Speaker:
Dan Harbison turned his long-standing love of professional sports into his current position overseeing the online marketing and branding initiatives for the Portland Trail Blazers. This includes the Official Site of the Portland Trail Blazers: trailblazers.com, the first social networking site launched by a professional sports team; IAmATrailBlazersFan.com, direct email marketing, and a myriad of Web 2.0 applications including blogs and podcasts. Prior to his position at the Trail Blazers, Dan was an Interactive Project Manager at opus:creative and the Interactive Director at Entercom Radio Portland.

Pricing:

• Member: Early Bird (Before 02/09) $25
• Member: $30
• NonMember: Early Bird (Before 02/09) $35
• NonMember: $45
• Students - $15

Registration:

I am registering as a:Member (Before 02/09) $25Member $30NonMember (Before 02/09) $35NonMember $45Student $15