Jim Pernas, Regional Vice President, Subaru of America
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Apr
10 |
Niche Marketing: How Subaru Breaks Through the Clutter Luncheon |
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Time and Location 11:30 a.m.- 1:00 p.m. The Benson Hotel 309 SE Broadway Portland, OR 97205 About the Topic The marketing and advertising tactics of automotive companies are some of the noisiest, most clamorous of any industry. Oftentimes it's actually difficult for customers to weed through these brand communications in an effort to find the vehicle they desire. As a niche marketer of all-wheel drive vehicles, Subaru has learned to not only stand out in the crowd, but to create credible and authentic relationships with its customers that lead to some of the highest customer loyalty rates in the business. In your life - not in your face - is how some describe the Subaru niche marketing strategy. Join Subaru regional vice president Jim Pernas as he discusses Subaru's marketing philosophy and explores how the use of market segmentation based on lifestyle preferences has led to the successful proliferation of this name brand. About Jim Pernas Jim Pernas is regional vice president, Northwest Region, Subaru of America, Inc. Mr. Pernas is responsible for all sales, market development and fixed operations activities including dealer franchising, vehicle sales and marketing for the 85 Subaru Dealers in Northern California, Nevada, Oregon, Washington, Montana, Idaho, Wyoming, and Alaska. Prior to this position, Mr. Pernas served as regional vice president of the Subaru Central Region in Aurora, Colo. He held this position from January of 2003 and was responsible for all sales, market development, marketing, fixed operations, and all dealer activities and performance for the region. Mr. Pernas joined Subaru in 1987 as a management associate at the Cherry Hill, N.J. corporate headquarters and was promoted through the organization, after holding numerous district sales, distribution, and marketing management positions at the Subaru Mid-America Region in Chicago. He graduated from the University of Notre Dame in South Bend, Ind. with a bachelor's degree in economics and business administration. Pricing:
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 Event Sponsor
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UPCOMING EVENTS
Tapping the Collective Clout of Women around the World.
July 16, 2008 5:30PM-8:30PM The Billiard Room at The Governor Hotel |
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