Time and Location
12:00PM - 1:30PM
Oregon Convention Center
eMarketing Summit at Innotech
One of the effects of the shift from Web1.0 (webpages) to Web2.0 (people) is that individuals are using the Internet in completely new ways. The old methods for marketing to consumers online or offline don't work anymore because consumers are smarter about filtering them out using technology like RSS and sites like Digg, Flickr and YouTube. Great brands need personality to stand out.
In this session, you will learn how to decode the acronyms of social media and learn the new rules for marketing in a Web2.O world from Rohit Bhargava, award winning blogger and author of the new book Personality Not Included, a guide for brands to connect more authentically with their customers. Whether you have a small business struggling to be seen, or you are part of a large enterprise trying to create your own online social network or wiki - this session will help you learn the new secrets for how to make your marketing a more powerful force to help you connect with more customers.
Registration is $32, pay online here.
Registration for the full two-day eMarketing Summit is $149, register here.
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