Consumers today are savvier, more sophisticated and armed with the latest communications technology. Reaching them using traditional media is becoming more and more diffi cult. Reaching them emotionally – even harder.

Join us for this exciting and informative one-day Marketing Innovations seminar. You’ll learn new marketing concepts and ideas that will help you chart the course of future marketing plans through the changing tides of a crowded media marketplace:

• How best to harness new tools like blogs, podcasts, RSS, etc., to build stronger consumer relationships customers want
• The impact of recent technological shifts on the alignment of marketing, sales and other critical business units and why these groups must evolve to ensure success
• How to measure marketing effectively in light of recent innovations

This Marketing Innovations seminar will be held at the Oregon Convention Center in conjunction with the Portland InnoTech Conference.

Admission is $109 for members or $149 for non-members and includes both the AMA Marketing Innovations Conference and the Portland InnoTech

Conference on April 19th. This includes all tracks and admission to the Portland InnoTech exhibit hall where you’ll review the latest in technology innovation as well as the AMA Marketing Pavilion.

7:30 - 8:00

Registration and Networking for AMA Members

8:00 - 9:00

Breakfast Keynote (AMA Members Only). Innovating Yourself Bobbi Kahler, Principal - Kahler Consulting Group

8:30 - 9:20

Open Registration for Non-Members, All Attendees

9:20 - 10:10

Word of Mouth Marketing Tom Eiland, Principal - me2u Marketing Download Presentation

10:30 - 11:20

Invisible Marketing: 3 Things Every Organization Needs to Know in the Era of Blogs, Podcasts, and RSS Feeds Dr Paul Kedrosky  Download Presenation

11:50 - 12:10

MAX Award Ceremony
The AMA Portland Chapter and Umpqua Bank are honored to announce the finalists for the 2006 MAX Award. The five finalists (in alphabetical order), include:

• Extensis Marketing  - Portfolio 8 Launch Campaign
• Harvest PR & Marketing - A Pear Refresher
• Team AngelVision – Impact Movie 2005
• Team VTech Marketing Department –  Ad Campaign
• The Nanomarketers - Titan Product Launch

In addition, the Tavia Thomas Scholarship Award will also be presented

11:50 - 1:20

Lunch Keynote Give 'em the Pickle Bob Farrell (AMA Member)

1:40 - 2:30

Discover the Salesforce for the 21st Century Paul Colligan, CEO - Colligan.com Download Presentation

2:40 - 3:30

Market Research in the Internet Age Rob Monster, CEO - Global Market Insite, Inc  Download Presentation

Optional networking to follow. Portland InnoTech and AMA Pavillion

View the Conference Details (PDF 383 KB)