Monetization Is Not a Dirty Word

Creatives and marketing people alike tend to run screaming when they hear the phrase... "we need to better monetize this site." Stay calm... deep breath... This just means it’s time to get creative. Monetization can be a holistic effort where sales, marketing and creative teams collaborate together to build big ideas and bold concepts that better the user experience and increase revenues.

Speaker Bio:

Scott Mount, Interactive creative director, PMSI

Using case studies as examples, advertising and creative veteran, Scott Mount will illustrate how the creative process drove the monetization efforts of two PMSI clients. By focusing on the user experience first, core teams helped re-invent both sites with new ideas and better user paths while helping to further their revenue model. As Interactive Creative Director, Scott brings versatility and flexibility to life at PMSI. His award-winning creative abilities and experience span from print, corporate identity and traditional advertising to multimedia, web design and online advertising. Scott’s understanding of brand integration and usability, combined with his strong visual design sensibilities and communication skills, allow him to provide clear leadership and support to the creative team he leads.

In his first year at PMSI, he led the interactive department sales to over 400% growth in billings. His 16 years of experience have given him the opportunity to work with great clients such as: Pizza Hut, MSN, AT&T Wireless, Intel, Nike and Dell Computers.

What you will learn:

- That monetization, a great user experience and good design can work in harmony

- How sponsorships are driving more valuable click-throughs

- How big ideas can reap financial rewards

- eCommerce strategies to increase sales