Heidi Nelson - owner of Harvest PR & Marketing, Inc
Laura Wieking - PR Manager for the Pear Bureau Northwest
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May
09 |
Marketing Award of Excellence (MAX) Winners |
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Time and Location 11:30 am - 1:00 pm Benson Hotel 309 SW Broadway Portland, OR Featuring: Heidi Nelson, Principal, Harvest PR & Marketing Matt Adams, Vice President, Business Development, Angel Vision About the Topic Every year, the Portland Chapter of the American Marketing Association invites local marketing professionals to submit their nominations for the coveted Marketing Award of Excellence. The Marketing Award of Excellence is given to the individual or team that demonstrates the most creativity, effective use of budget and, of course, best return on investment with a specific marketing campaign. Find out why Angel Vision and Harvest PR & Marketing took top honors this year as executives from both organizations present case studies on their award-winning campaigns. In this action-packed luncheon, attendees will learn how:
Heidi Nelson is owner of Harvest PR & Marketing, Inc., a Portland, Ore. communications boutique specializing in food/beverage and agricultural product marketing. Raised in Wisconsin on a registered Holstein dairy farm, Nelson was active in 4-H as a youth and went on to pursue a journalism degree from the University of Wisconsin at Madison. Arriving in Portland in 2001 with a decade of agency and corporate experience under her belt, Nelson recognized the unusually strong farm-to-fork connection here and seized the opportunity to further define agricultural commodities and issues to consumer audiences, opening her own firm. Nelson’s strategic public relations and marketing programs have landed pitchfork-to-plate and other clientele in such diverse national publications as Dairy Field, Dairy Herd Management, Dairy Today, Family Circle, Fine Cooking, Fitness, Good Housekeeping, Outside, Razor, Rural Cooperatives, Shape, Stuff, USA Today and The Wall Street Journal. For more information, visit www.harvest-pr.com. Clients: Cotton Incorporated, Raleigh, N.C.; General Mitchell International Airport, Milwaukee, Wis., International Protein Sires, Rock Springs, Wis.; Kauffman’s Animal Health, Lebanon, Pa.; The Mosaic Company (K-MAG Natural fertilizer), Minneapolis, Minn.; Nautilus, Inc., Vancouver, Wash.; Oregon Dairy Council, Oregon Wine Board, Oregon Beef Council, Pear Bureau Northwest, all of Portland, Ore.; Traeger Industries, Mt. Angel, Ore.; Westby Cooperative Creamery, Westby, Wis. Laura Wieking is the public relations manager for the Pear Bureau Northwest. Her areas of responsibility include trade and consumer media relations, industry relations, website management, newsletters and other special marketing projects. Each program is designed with the same goal in mind – increase consumer awareness, and purchase, of fresh USA Pears grown in Oregon and Washington. Wieking came to agricultural marketing after working as a communicator for five years in the high-tech industry. She holds a bachelor of arts degree in public relations from Central Washington University. Pricing:
Registration:
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 Event Sponsor
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UPCOMING EVENTS
June Professional Development
Workshop June 24, 2008 5:30PM-7PM Ecotrust Building 721 NW 9th Avenue Portland, OR |
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