Are you satisfied with your marketing skills? Would you appreciate hearing how other expert marketers have found success? Come to the AMA’s knowledge roundtable luncheon on June 10 where you can meet content experts in such relevant marketing areas as ad campaigns, e-mail marketing, video, communications and brand. Don’t forget to bring your questions and ideas!

Roundtable Leaders

	Amy Spreadborough, Account director/partner, Leopold Ketel & Partners Creative Ad Campaigns Great things can happen when you dispense with the marketing mumbo-jumbo, focus on simple, human, relevant truths and break category conventions. That's the philosophy Leopold Ketel & Partners takes to creating great creative campaigns for Oregon brands like OPB, the Oregon Humane Society and many others. In this conversation, we'll explore ideas for reinvigorating brands, find a brand’s unique voice and allow creative ideas to happen within your organization, all while never forgetting that the ultimate end-game is generating results.
	Alex Williams, Strategist, eROI The E-mail Marketing Experience  Without e-mail, there is no digital dialogue. E-mail is the digital backbone of our times. As an e-mail marketer, you are responsible for using this channel to create the most dynamic, personal, interactive and effective communication you can. Alex Williams from eROI will discuss the latest trends, best practices and strategies in e-mail marketing. Learn how to most effectively use the e-mail channel to improve the impact and return on your e-mail efforts.
	Bill Dolan, President/Creative Director Leveraging the Power of Video in Marketing  Video has re-emerged as one of the most powerful tools in sales and marketing. It can be versatile, engaging and accelerate your sales cycles. However, the wrong video, incorrectly utilized can bring your marketing to a screeching halt. At this table, 30-year TV director and Emmy-nominee Bill Dolan from Spirit Media will discuss the when, where and why (and why not) of using video in your marketing. We’ll also review: · the top ten applications for video in marketing, · the seven deadly sins of video usage, and · the most effective use of video in the sales journey.
	Dale Schreiner, Research Director, Market Strategies International Communication  Whether it’s communicating your product’s key benefits to potential customers or persuading your boss that you truly deserve that raise, “quietly delivering an impactful message” reminds us that we don’t need to shout to be heard. At this round table, we’ll discuss how and why rational discussions conducted with confidence can achieve your desired result without resorting to histrionics or technological gimmickry. Share your examples of client interactions, internal business discussions or even personal arguments where the quiet voice among the dim won the day.
	Kent Lewis, President, Anvil Media Search Engine Marketing & Website Optimization Join Kent Lewis, President of Anvil Media, Inc., to discuss the latest search engine marketing and site optimization strategies. Topics of interest may include search engine optimization (SEO), pay-per-click (PPC), link development, social media marketing and Web analytics.
	Kim Brater, Partner & Certified Brand Strategist, Ant Hill Marketing Brand Brand is arguably one of the least understood and most under-utilized assets in business. However, in an increasingly competitive marketplace, companies that have aligned their brand and business strategies are building real value and positioning their organizations for sustained growth and success. Join Kim Brater, Certified Brand Strategist and founding partner at Ant Hill Marketing to discuss strategies for transforming your brand from a marketing initiative to a corporate-wide strategy. Kim will also discuss issues faced by marketing execs like: How do I define brand in fifteen words or less? Who owns your brand? And How do I get C-Level buy-in?
	Mara Woloshin, APR, Woloshin Communications Inc. THE NO HYPE, JUST HELP APPROACH TO PUBLIC RELATIONS Can $1 really work like $3? It’s true. With strategic thought and planning, public relations and marketing efforts can really make $1 work like $3. Join Woloshin Communications as we talk about how to drive public relations campaigns to support marketing efforts, primarily by leveraging your target’s indigenous values and behaviors. Sound confusing? It’s a time-tested and very, very simple model that maximizes the ROI on the combined efforts of public relations and marketing campaigns.

Choose your first four choices from the topics below. We'll save a seat for you at two of those tables on June 10th. You'll have the opportunity to experience each topic and discussion for half an hour before moving to the next.

Pricing
Through June 6	After June 6
Member, $25	Member, $30
Non-Member, $35	Non-Member, $50
Student, $15
Roundtable Choices
First Choice Creative Ad Campaigns e-mail marketing Video in marketing Communication Search Engine Brand PR
Second Choice Creative Ad Campaigns e-mail marketing Video in marketing Communication Search Engine Brand PR
Third Choice Creative Ad Campaigns e-mail marketing Video in marketing Communication Search Engine Brand PR
Fourth Choice Creative Ad Campaigns e-mail marketing Video in marketing Communication Search Engine Brand PR