About the event:
JetBlue certainly isn't the only airline to have suffered a major mishap with customer service recently. However, after the February storm that left JetBlue customers stranded on runways for hours, the company spent a fair amount of time under the media spotlight. Interestingly enough, though, this attention wasn't just due to the incident itself, but rather the masterful way JetBlue handled itself during the following weeks.

JetBlue executives were quick to acknowledge the airline's mistakes and even went so far as to pen a "Customer Bill of Rights." The result? JetBlue has managed to quickly bounce back from a crisis that would have crippled most other companies. Join Sonja Hagen, JetBlue's West Coast Marketing Manager, for a lively discussion of JetBlue’s handling of the crisis and walk away with valuable tips on how you too can rebound from even the most damaging of incidents.

About the speaker:
Sonja Hagen is the business development manager for JetBlue Airways. She assumed her current role with JetBlue in July, 2002. As west coast marketing and sales manager, her duties include creating territory direction and strategy for corporate and internet sales efforts, promotional and marketing opportunities, community relations and public speaking. Prior to coming to JetBlue Airways, she began her aviation marketing career in 1995 with a 7 year tenure as the Southwest Airlines area marketing manager in Los Angeles in 1995. Before working for Southwest Airlines, she spent three years with Nordstrom the department store based in Seattle. She had the privilege to be apart of the pioneering group that developed the successful Nordstrom, The Catalog. Sonja earned her B.A. in Marketing and Advertising degree from the California Lutheran University, Thousand Oaks, CA. In her spare time, she enjoys outrigger canoeing, running, and traveling.

Pricing:

• Member: Early Bird (Before 06/08) $25
• Member: $30
• NonMember: Early Bird (Before 06/08) $35
• NonMember: $45
• Students - $15

Registration:

I am registering as a:Member (Before 06/08) $25Member $30NonMember (Before 06/08) $35NonMember $45Student $15