Bryan Eisenberg
Jeffrey Eisenberg
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Jun
13 |
Waiting for Your Cat to Bark? Persuading Customers When They Don't Respond to Traditional Marketing Luncheon |
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Time and Location 11:30am – 1:00pm Benson Hotel 309 Southwest Broadway Portland, OR Waiting for Your Cat to Bark? Persuading Customers When They Don't Respond to Traditional Marketing Featuring: Bryan and Jeffrey Eisenberg, Co-Founders, Future Now, Inc. Contributing writers, ClickZ Authors, Call to Action: Secret Formulas to Improve Online Results About the Topic Emerging media have completely undermined the effectiveness of prevailing mass marketing models – in fact, today’s customers are coming to you armed with more product information than you or your sales team knows what do to with. However, this shift has also created an unprecedented opportunity for businesses to redefine how they communicate with customers. In this timely presentation, renowned authors and speakers Bryan and Jeffrey Eisenberg will reveal how you can leverage the power of increasingly interconnected media channels by viewing your marketing system through the lens of Persuasion Architecture. This integrative model provides businesses with a proven context for rethinking customers and retooling marketers in a rewired market. Join the Eisenbergs as they discuss the Persuasion Architecture model and provide insight on:
Bryan and Jeffrey are the inventors of Persuasion Architecture and are leading experts in the field of online marketing and emerging media. They are universally considered to be the #1 experts in the area of online customer conversion and online metrics. Together, Bryan and Jeffrey co-founded Future Now, Inc., a marketing consulting boutique, based in New York City, that focuses on increasing their clients’ conversion rates. They have consulted and run seminars for companies including Yahoo, Disney, Price Waterhouse Coopers, GE Healthcare, NBC Universal Studios, SAP, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, CafePress.com, RADirect and many others. The Eisenberg brothers have been recognized by The Wall Street Journal, The Chicago Business Tribune, Entrepreneur, Inc Magazine, The Toronto Star, Target Marketing, and DM News among others for their thought leadership in the critical area of internet marketing. Pricing:
Registration:
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 Event Sponsor
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UPCOMING EVENTS
June Professional Development
Workshop June 24, 2008 5:30PM-7PM Ecotrust Building 721 NW 9th Avenue Portland, OR |
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