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Aug
05
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Online Marketing Summit Conference |
Time and Location
8:30AM - 8:00PM
Portland Zoo
An exculsive educational event for marketing professionals
Agenda
| 8:30 |
Registration and Networking
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9:00
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Keynote: Pulling It All Together- From Social Media and Search to Website Strategy and Analytics.
Learn the fundamental principles behind website, Search, and Social Media success and hear what is being deployed by the world-s leading brands.
Presented by Aaron Kahlow & Kevin Espinosa, eMarketing Director, Caterpillar |
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10:00
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The Future of Search Engine Marketing: Leveraging Data for Opitimized Search Engine Marketing Strategy
Kevin Lee, Chairman & CEO / Co-Founder, Didit
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Web Analytics in 2.0 World:
What are the 2.0 KPI's and Why are they important to our marketing objectives. Learn from the foremost authority on web analytics best practice for 2009 and beyond.
Eric T. Peterson, CEO, Web Analytics Demystified.
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11:00
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Break
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11:20
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Search Marketing
Best Practices Session
Balancing Paid, Organic, Online PR and Vertical Search Practices to have a complete Search Strategy to go to market (and, uh, management) with!
- Ben Hanna, VP of Marketing, Business.cm
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Technology (eCommerce/CMS)
Best Practices Session
Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives
Experience driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done
Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group
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12:20
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Networking Lunch & Keynote: How Email and Online Marketing are Raising the bar for all marketing efforts.
- Jeanniey Mullen, Chief Marketing Officer, Zinio, Founder of EEC
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BtoB |
BtoC |
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1:30
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Analytics & Measurement
Best Practices Session
Creating Metrics, Dashboards and Segmentation plans that offer real value to the organization.
- Amanda Kahlow, CEO, Web Analytics Consulting
- Bill Bruno, Principal, Stratigent
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Testing/Behavior Targeting
Best Practice Session
How to test for success and drive exponential conversion rate increases. Putting A/B, Multi-variant and Behavioral Targeting technology to work.
- Olivier Chaine, CEO, Magnify360
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2:40
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Email Marketing
Case Study
Tactics for Effective Lifecycle Email Marketing. Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI.
- Salley Lowery, Bronto Software.
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Social Media
Case Study
How the world's leading brands are turning loyal customers and users into a Social Network of business professionals. Learn the mistakes and triumphs that made the difference.
- Barry Tallis, Solutions Consulting Director, Jive Software.
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3:50
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Top Brands, Leading Plans Panel
Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives.
IBM, Sony, Yahoo, Digitas, Teradata, Cintas, Microsoft, Cisco, LinkedIn, SpurDigital,Google, Sybase, Intuit, Ogilvy and many more...
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4:50
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Cocktails & Networking
Get to know your fellow marketing colleagues over a margarita, martini, or cold beer. Then get ready to join the NJ Marcom Joint Summer Networking event where all the local marketing associations come together to celebrate.
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7:00
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Special Charity Dinner: Online Marketing Education Foundation Community Dinner**
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Register here
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