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Gayle Lloyd, Manager of Marketing Research, FedEx
Sep
12
FedEx Your Way to More Effective Marketing Research
Luncheon
Time and Location
11:30am – 1:00pm
Benson Hotel
309 Southwest Broadway
Portland, OR
How Fed Ex Built a High Performance Marketing Research Team that Delivers Bottom Line Impact

About the Topic

For today’s marketing research professionals, simply “taking orders” and gathering data just doesn’t cut it. Marketing research teams can no longer hide behind numbers; they must be out in front of critical business issues. Indeed, the demands and expectations now placed upon marketing researchers require them to possess business acumen, be proactive in identifying needs, and deliver the type of insights that answer the question "now what"? And whether you are a one person show or a marketing research group of 20, you still need to know how to partner with both internal and external clients to design research projects that address real business needs.  

Join Gayle Lloyd as she explores these issues and reveals how FedEx evolved its marketing research group into a high performance powerhouse that delivers bottom line impact. Gayle will also provide valuable insight on how to:
  • Build a more proactive marketing research function.
  • Ensure that research is always inline with strategic business focus.
  • Make sure that marketing research always gets a “seat at the table” – and then keeps the seat!
  • Develop and implement a dynamic research framework


About the Speaker

Gayle is the Manager of Marketing Research at FedEx Services.  Prior to joining FedEx, Gayle was the Director of Marketing Information at Roadway Express where she was responsible for marketing research, database marketing, competitive intelligence and sales force goal setting and sales force automation systems.

Prior to Roadway Gayle was the Director of Marketing Research at General Electric Capital Services Rail Car Division.  She has held a variety of other management positions primarily in marketing at several other Fortune 500 companies including AT&T, Jersey Central Power and Light Company and East Ohio Gas.

Gayle has spoken at conferences including the Advertising Research Foundation, the American Marketing Association, IIR and the  American Electric Power Institute and has had several articles published in professional journals.

Gayle received her BA from Ohio Dominican College. A MA from Ohio State University where she also pursued a doctoral degree.  She also participated in an Executive Management Program at Weatherhead School of Management, Case Western.

Download the presentation! (300KB PDF)

Pricing:

  • Member: Early Bird (Before 09/08) $25
  • Member: $30
  • NonMember: Early Bird (Before 09/08) $35
  • NonMember: $45
  • Students - $15

Registration:

If you'd like to order by phone, call 503-222-9204 and leave a message or email registration@ama-pdx.org
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Benson Hotel, Portland
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