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Nick Hayes, Founder and President, Influencer50
Oct
10
Influencing the Influencers
Luncheon
Time and Location
11:30am - 1:00pm
Benson Hotel
309 Southwest Broadway
Portland, OR


This event has passed. Read the recap & download the speaker's presentation here!

Influencing the Influencers: How to Kick-Start an Influencer Marketing Program Today

About the Topic:

Marketing is suffering from atrophy on two fronts. On the one hand, the effectiveness of traditional marketing techniques is declining, and on the other traditional marketplace authorities (journalists and industry analysts) are having less of an impact on buying decisions. None of which is helpful if you're in the business of marketing.

Join international marketing communications expert Nick Hayes as he discusses the latest trends in purchasing decision-making and explains why Influencer Marketing is now a 'must' for almost any company. He will explore how Influencer Marketing differs from more traditional marketing activities and tell you how to use it to reawaken any CEO's support for his or her marketing department.

Attendees at this one-of-a-kind presentation will come away with a clear understanding of:

  • The undeniable benefits of Influencer Marketing.
  • How companies like Microsoft and Virgin Mobile are addressing these influencers.
  • How to identify the influencers relevant to your organization.
  • The steps your company can immediately take to address the dramatically rising power of these influencers and positively impact your sales.

About the Speaker:

Nick Hayes has more than 20 years experience working in marketing for companies as large as Microsoft, IBM, HP, Sun Microsystems and Adobe to start-ups and niche players. In this time he has handled European media tours for Bill Gates, Steve Jobs, Scott McNealy, Carly Fiorina and many others.

Former founder of two internationally successful technology PR and marketing communications firms, Nick saw that traditional PR was becoming commoditized, with clients simply trying to squeeze ever more coverage out of the same model of public relations. In 2002 he became an early proponent of a new field - Influencer Marketing - which promises to unite the needs of both sales and marketing in-house departments.

Nick has profitably run Influencer50 in Europe for the past three years and eighteen months ago established U.S. operations in San Francisco. Influencer50 has been rated as a ‘Company to Watch’ by Marketing Business magazine in the UK and as ‘one of the early leaders in Influencer Marketing’ by CNET’s Silicon.com.  

 



Pricing:

  • Member: Early Bird (Before 10/06) $25
  • Member: $30
  • NonMember: Early Bird (Before 10/06) $35
  • NonMember: $45
  • Students - $15

Registration:

If you'd like to order by phone, call 503-222-9204 and leave a message or email registration@ama-pdx.org
Event Sponsor
UPCOMING EVENTS
June Professional Development
Workshop
June 24, 2008
5:30PM-7PM
Ecotrust Building 721 NW 9th Avenue Portland, OR
tbd
Luncheon
June 10, 2008
11:30AM-1PM
Benson Hotel, Portland
All Events