Paul Anthony, Founder and CEO, Rumblefish
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Nov
14 |
Finding A Music Identity: What Does Your Brand Sound Like? Luncheon |
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Time and Location 11:30am - 1:00pm ***NEW VENUE*** Hotel Lucia 400 Southwest Broadway Portland, OR About the Topic: If you haven't already considered a music branding strategy, now is the time. Music forms an immediate emotional connection with consumers that can help your brand break through today's marketing clutter. In fact, sound has been proven to forge a particularly strong bond with consumers: it accounts for a whopping 41 percent of the sensory experience. But music branding isn't just picking out a cool song for a commercial or composing a catchy jingle. It's important to develop an entire music identity for your brand and utilize that specific identity to attract consumers at all brand touch points. So what does your brand sound like? Join Rumblefish founder, CEO and president Paul Anthony as he leads an engaging discussion about sonic branding. This lively luncheon will include interactive exercises, illuminating case studies and an open Q and A session.
Paul Anthony is a recognized music industry expert and a leader in the new music economy. Ten years ago, Anthony recognized the music industry was in turmoil and that companies and artists were missing an opportunity. Anthony then founded Rumblefish, which has since become a leading music branding and licensing company, centered on the idea of Music Identitysm branding and marketing programs. Anthony has helped adidas Originals, Red Bull, Umpqua Bank and Pabst Blue Ribbon determine their Music Identity(SM), and his advice has been featured in Billboard, The Wall Street Journal, The Boston Globe, New York Times, Inc. Magazine, MTV and CNN. Pricing:
Registration:
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 Event Sponsor
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UPCOMING EVENTS
June Professional Development
Workshop June 24, 2008 5:30PM-7PM Ecotrust Building 721 NW 9th Avenue Portland, OR |
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