11:30AM-1PM Luncheon
Governor Hotel
614 SW 11th Avenue
Portland, OR 97205

The Birth, Death and Resurrection of Nau

Hear from the Head of Marketing for Nau, a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down. Nau's design philosophy, built on blending beauty, performance and sustainability, is redefining what outdoor apparel can be.  Ian will highlight Nau’s journey to date including its digitally centric approach to storytelling and brand building and its recent transition from Nau (version 1.0) to Nau (version 2.0).

Speaker Bio

Ian Yolles, Head of Marketing, Nau:

Ian has extensive executive level leadership experience and managed brand building and marketing activities in some of the worlds most influential customer products companies. He also has direct experience building and stewarding highly successful and profitable brands that have defined and differentiated themselves based on their strong sense of social and environmental purpose.

Ian’s passion for the outdoors informed his early career direction.  He began work with Outward Bound as an intern, and was ultimately appointed Executive Director of the Canadian Outward Bound Wilderness School. Under his leadership, Ian transformed a fledgling start-up operation into a respected, high profile, financially stable organization that serves diverse communities. In 1991, he became the Director of Social Inventions and member of the executive leadership team for The Body Shop, where he was responsible for brand strategy and the development, promotion and application of company values, policies and procedures on environmental protection, social issues, animal protection, and public information.

In 1994, Ian merged his passion for the outdoors with his interest in environmental and social responsibility in an entrepreneurial business context when he was appointed Director of Marketing and member of the executive leadership team at Patagonia. In 1997, he became the Director of Brand Marketing at Nike where he provided strategic direction, leadership, inspiration and management in the creation and implementation of integrated marketing strategies. He worked across all marketing functions, and led the integration of marketing concepts across all business units of Nike. As part of his brand building responsibilities, he managed a $25 million quarterly brand development budget.

Most recently, Ian worked as a Senior Consultant with Dialogos, a world leader and pioneer in the theory and practice of dialogue, organizational learning, collective leadership, and fostering approaches to responsible capitalism and sustainability. Clients include: British Petroleum, The World Bank, and The International Finance Corporation.

In his role as Head of Marketing, Ian will manage the full spectrum of communications that will define the Nau brand.  He will work to establish awareness of the values of Nau and through these values build the deep and lasting relationships with customers that will be at the core of Nau’s success.  By employing the range of marketing opportunities presented by Nau Ian will bring the story of Nau’s new way of doing business to customers in a compelling and powerful way.   

Sponsor

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