5:00-5:30PM Networking
5:30-7:30PM Program
Living Room Theaters
341 SW 10th Avenue
Portland, OR 97205

At this very moment, stories are being told all over the world. Before you started reading this, you told yourself a story about what this AMA event might be like. And as you’re reading this, stories are probably being told about your brand—by your employees or your customers or maybe even the media. These stories are immensely powerful, and they’re happening whether you want them to or not.

But are we, as marketers, effectively capturing the power of these stories to better tell OUR story? Not really. Not very often, at least. Gary Hirsch and Scott Davis have both worked separately and together to help brands utilize story as an external and internal communication tool. In this session, they will share a story-based tool, developed by Gary’s company On Your Feet, called Story Plotter that will help you harness the power of stories to:

•    Talk about who you are and what makes you relevant
•    Share knowledge throughout your organization
•    Find meaningful new actions for exemplifying your values
•    Discover new touch points with your audiences
•    Make conscious deliberate choices instead of knee jerk ones
•    Do what you say
•    Demonstrate integrity
•    Understand who your brand is in the eyes of your internal and external audiences

And it’s going to be fun...seriously! (We know…anything that someone tells you will be fun usually isn’t...but this is…or so we’ve been told.)

Speaker Bios

Scott Davis
Scott is the founder of From The Rooftops, a Portland-based brand strategy consultancy. A native Oregonian, Scott has spent the last decade mastering the tools and techniques of effective cultural study and brand strategy, and living at the point where they intersect. In this time, he has also won multiple Fantasy Baseball Championships, summited Mt. Hood, published branding articles for pubs like Sustainable Industries Journal and Media Inc, and consumed countless pints of Copacetic IPA.

Scott’s true passion lies in creating positive change for organizations by helping them to find their identity, stimulate their culture, and build rich and enduring relationships with their constituents. Most recently, Scott has been leading organizations such as SAIF Corporation and the Smithsonian in their efforts to build effective brand-driven cultures. This work gave birth to the From The Rooftops/On Your Feet collaboration—A collaboration built on the recognition that true organizational alignment and brand adoption takes more than mission statements, fancy platforms, or style guides.

Gary Hirsch
Gary is a rabid illustrator, artist, improviser, and co-founder of On Your Feet. Their work is a crossover between business and the arts. OYF uses methods and tools from improvisational theatre and other non-traditional areas to help brands create and relate more effectively. The OYF network consists of ten people with experience in improv, anthropology, market research, yoga, advertising, small business, filmmaking and snow cone design. They are located in Portland, London, Dublin, and Madrid. OYF considers their clients among their most inspiring collaborators; they include Nike, South West Airlines, Mattel, EA, Intel, Disney, FedEx, T-Mobile, UNICEF, GE, The British Ministry of Defence, and others. He has designed and led programs for Nike, FedEx, Disney, Warner Bros, Intel and others.

Gary has been teaching and performing professional improv for fifteen years and is the founder of Super Project Lab improvisation. He has performed with members of the cast of the ABC hit television series “Whose Line Is It Anyway?”. He also serves as a visiting faculty at Templeton College at Oxford University, and is a regular faculty at “12” the graduate school at Wieden + Kennedy advertising.