11:30AM-1PM Luncheon
Governor Hotel
614 SW 11th Avenue
Portland, OR 97205

Local Radio: The Human Media, Powerful, Personal and Profitable

Radio? That’s right. This program will blow your mind. Yes, it's a sensory assault world out there but Local Radio is breaking through the madness - Increasing ROI's and growing local living brands. How? Radio is in the business of connecting and building relationships. This program will demonstrate how Radio drives awareness, connection, and business.

Hear from Mike Berryman, GM of Weston KIA. Who chose Local Radio to grow his business from a small converted gas station dealership to one of the most successful KIA franchises in the United States. Learn his approach, see his amazing results, and prepare to see radio in a different way.

Speaker Bios

Melissa Kunde – Portland Area Radio Council (PARC), Executive Director
As the Executive Director of the Portland Area Radio Council, Melissa facilitates and leads the Association's mission: To enhance the perception and increase the consumption of radio advertising in the Portland Marketplace.  Her experience includes twenty-four years of accomplishment in private sector entrepreneurialism, public relations, and ROI marketing. She holds a B.A. in Organizational Communication from Arizona State University

Mike Berryman - General Manager, Weston Kia
Mr. Berryman has 17 years experience in the Auto Industry representing BMW, VOLVO, and KIA. His keen business acumen has helped him achieve winning results with every brand he has represented. Mike built Weston Kia from the ground up and enjoys the honor of creating a business that is the recipient of KIA's highest award: The KIA President's Club Membership for each year of his tenure. One of only two dealers in the United States receive this honor for sales and customer satisfaction. Moreover, under his leadership in six of the past seven years, Weston KIA is acclaimed by the KIA Corporation as achieving the highest market penetration of all Kia dealerships in the United States and is Oregon's #1 volume Kia retailer. Weston Kia is one of the top-20 volume Kia retailers in the United States of approximately 650 KIA retailers in the nation.

Registration