11:30AM-1PM Luncheon
Governor Hotel
614 SW 11th Avenue
Portland, OR 97205
Abstract:
If the Governor asked you to drive a grass roots, bottoms up, partner driven marketing campaign, how would you answer? Luckily you do not have to, because Mary, Lee, and Saga already have.
With two primary objectives, and many moving parts, learn how the marketing team dropped barriers, and drove collaboration and creativity through a team of passionate volunteers. The brand itself is experience, and the campaign a collection of fail fast experiential marketing tactics.
This lunch will inspire you to think differently about your own marketing efforts, and take action within your own organization and community.
Bios:
First Lady Mary Oberst
First Lady Mary Oberst worked as a publications attorney for 20 years before embracing her public role as the Governor’s wife. As a lawyer and as First Lady, Mary promotes the Campaign for Equal Justice (funding for legal services for the poor) and the Oregon Minority Lawyers’ Association. The First Lady has actively led campaign efforts to curb underage drinking and promote reading, and she served as Campaign Chair to fund the restoration of the 140-year-old Kam Wah Chung & Co. Museum in John Day. First Lady Oberst also chaired the committee that selected Oregon’s Poet Laureate, Lawson Inada. She is an Oregon advisor to the National Trust for Historic Preservation.
Saga Shoffner
Saga Shoffner has 23 years of NIKE Brand Communications and Marketing experience. She worked with multiple countries and regions in her career including Latin America, Canada, Asia Pacific and the USA. Saga has worked with Wieden + Kennedy for 20 years and other talented agencies across the country and globally. She retired from NIKE in February 2007. After an extended sabbatical she is planning to re-enter the workforce in Oregon this spring.
Lee Weinstein
Mr. Weinstein grew up in Salem, and attended high school in Portland, Oregon. He earned his undergraduate degree in 1981 from Lewis & Clark College, where he majored in political science. Mr. Weinstein founded Our Children’s Store in Portland in 1993, a non-profit gift store which has now raised more than $2 million to help charities providing services to children in crisis. A 15-year Nike veteran, Mr. Weinstein ran the company’s US public relations, global corporate responsibility and employee communications departments. In the fall of 2007, he launched LWA PR, a communications consultancy with offices in Portland and the Columbia Gorge. The firm specializes in PR strategic planning, employee and corporate responsibility communications, consumer PR, and public affairs.
Registration
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