11:30AM-1PM Luncheon
The Nines
525 SW Morrison
Portland, OR 97204

Convergence Marketing: Combining Brand and Direct for Unprecedented Profits

Abstract:

Historically, the school of Advertising and the school of Business dwell in entirely separate worlds. Each serves the other only to the extent necessary, begrudgingly wishing the other would drop off a cliff, much to the dismay of their CEO. Oddly enough, they both want the same thing - to deliver the goals set in place by the C-suite, but until now, they didn't speak the same language.

Convergence is the common language for Business and Advertising. Rosen's method fuses business school analytics, creative marketing and advertising, and the aesthetics of design and function, into a fully integrated approach that drives profits. Convergence builds brand loyalty faster, with less budget and real time accountability, in both acquisition and retention. It offers better processes and a set of practical business tools you can use right away to increase your success, including the Rosen Velocity Scale

Bio:

Richard Rosen is a world-renowned expert on convergence marketing and advertising. He is the originator and chief architect of the Brand-InteractionTM Marketing & Advertising method that fuses business school analytics with creative marketing and advertising.

A passionate speaker at business and academic forums throughout the world, Richard was the keynote at Cannes Lions 54th International Advertising Festival for FEDMA. He has received numerous prestigious awards, including the Caples Organization’s Emerson Award for exemplary service to the marketing community, and the first “B-to-B Marketer of the Year Award” by the International Direct Marketing Association.

His firm has earned 28 International Echo Awards and his method is recognized by experts at Harvard, UC Berkeley and DePaul University and has been featured in numerous publications.

His impressive client roster includes Empire BlueCross BlueShield, Dell, Capital One, MetLife, 3M, Lucent, Genworth Financial, TaylorMade Golf, PGE, U.S. Bank, Systems Paving, Outrigger Resort International, Modern Postcards and Disney.

Richard serves on the Business Advisory Council for the University of Oregon’s Lundquist College of Business, and is an advisor and past board member of Earthclass Mail. He holds an MBA in Marketing from the University of Oregon and resides in Portland, Oregon with his family.

Sponsor

Aquent helps organizations achieve their marketing, web and design goals through flexible and customized consulting services. We’ve been passionate about the Portland marketing & creative community for over 10 years. Aquent’s acclaimed Aquent | AMA 2009 Survey of Marketing Professionals: Compensation Calculator and the AIGA |Aquent Survey of Design Salaries 2008 are highly anticipated, well respected resources relied on by industry professionals.

Registration