Luncheon
Oregon Convention Center

Strategic Insights and Social Media from the Campaign that Changed History

Abstract:

How did Barack Obama use social media to win the White House? Rahaf Harfoush witnessed firsthand the innovation and strategy behind the Obama campaign when she joined the New Media Team for three months.
Based on her extraordinary experiences at Obama headquarters, she delivers a behind-the-scenes look at his new media campaign, showing us how to use online technologies -- and the powerful ideas of community that animate them -- to out-think the competition.

A social media evangelist and strategist (her clients include Unilever, British Telecom and the Web Foundation), Rahaf Harfoush will soon publish Yes We Did, a book about the groundswell inspired by the campaign.

Bio:

A social media evangelist and strategist (her clients include Unilever, British Telecom and the Web Foundation), Rahaf Harfoush will soon publish Yes We Did, a book about the groundswell inspired by the campaign. She also appears frequently in the mainstream media, has spoken at Rotman School of Management, and studies various Net-related issues, including sustainable innovation, women and the Web, and the impact of technology on today's youth.

She is a contributor to Grown Up Digital: How the Net Generation is Changing Your World, and was the research coordinator for Wikinomics: How Mass Collaboration Changes Everything.

Registration
eMarketing Summit, $126
Two-day event (Wednesday & Thursday)
Keynote luncheon included
15% discount code: AMA9EMS

Innotech Oregon Conference, $60
All day event, keynote luncheon included

Luncheon keynote only, $40