8:30AM-10:15AM
Portland Center Stage
128 NW 11th Avenue
Portland, OR 97209

First 250 to register get a free book - Media Generations

As a business owner, marketing leader or advertiser - Do you know which media most influences your customers to buy? Websites? Print? Radio? Are you advertising there? And in the proper proportion?

It’s a reality media planning and buying cannot continue to use the same methods, systems and technologies that were developed in the 1970’s and 1980’s. While they’re comfortable, the current currency in media allocation is as obsolete as carbon paper. Dr. Schultz and Big Research will give you new market intelligence so you know, every dollar spent works.

Presenter Bio:
A Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University, Evanston, IL. Schultz is recognized as a leading authority on new developments in marketing and communication and has helped develop the Integrated Marketing and Integrated Marketing Communication concepts around the world along with pioneering work in marketing accountability, branding, internal marketing and marketing metrics/ROI. He lectures and consults on five continents. He is the author of eighteen books and over 100 trade, academic and professional articles. He is a featured columnist in MARKETING NEWS and MARKETING MANAGEMENT. He was the founding editor of THE JOURNAL OF DIRECT MARKETING.