11:30AM - 1:00PM
Location:
The Crown Plaza Hotel
1441 NE 2nd Avenue
Portland, OR 97232
Marketing to and from Portland's unique bike culture
What
Past feedback has shown a great desire to explore the ever popular topic of green/sustainable marketing and those industries associated with it. Per your request, we will take this exploration to a deeper level...uncovering specific industries/verticals and cultures/marketing approaches associated with them. In the first track of this series, we will look at a cornerstone of this cause...the growing bicycle culture/industry right here in our back yard.
Regardless of your mode of transportation, you undoubtedly have noticed a growing number of Portlanders taking to bikes to get to and fro. Other than a growing awareness of shared roadways, what does this mean to us? >From our research and perspective, it points to a growing industry, fueled by a demand for a smaller footprint and support of a unique Portland mindset. The rapid growth of new (and relocated) bicycle related businesses that are calling Portland home is reaching a broad spectrum: non-profit support groups, bicycle retailers, bicycle manufacturers, bicycle component manufacturers, bicycle support gear/carrier manufacturers, bicycle apparel companies, interactive and marketing agencies with focused bicycle expertise, city and state bicycle programs...heck, even a coffee roaster who transports their fine coffee via cargo bikes.
Join us for a panel discussion that will explore the unique Portland bike culture/bike industry that has stemmed from Portland becoming one of the bike Meccas of the nation.
We will draw from our panel's diverse experience to discuss the unique bike culture that Portland fosters and what that has done to build a flourishing local industry. This will be a great opportunity to explore why cycling-focused companies are choosing to call Portland home, as well as the many ways that this culture is being leveraged to market their companies and clients.
Current panelists:
David Lowe-Rogstad, President and co-founder of Substance
David is the co-founder and chief evangelism officer of Substance, an interactive brand strategy and creative agency based in Portland Oregon. David brings over fifteen years of creative and brand leadership to Substance, working with both national and international brands. David's primary role at Substance is in bringing business innovation through the application of design and creative ideas, and by pushing the digital landscape to empower both brands and consumers.
www.findsubstance.com
Substance is an interactive brand strategy and creative agency located in Portland, Oregon. Substance delivers end-to-end solutions from strategy and concept through execution and delivery, using a wide variety of interactive channels, including the web, mobile, social media and branded application development. Our expertise is in concept, design and development for web-standards compliant websites, open-source platform and CMS integration and Flash/Flex/AIR applications, as well as brand and content strategy across all channels.
Substance's client list includes the Portland Trail Blazers, Travel Oregon, RadiSys, bambu, Climate Path and the Oregon Coast Visitors' Association.
Ira Ryan, Founder of Ira Ryan Cycles
Ira Ryan cycles is a small one man framebuilding company based in north Portland where we make handbuilt bicycle frames for road, touring, city, cyclo cross and mountain biking. We started crafting handmade bicycles in early 2005 and have seen steady growth for the last 5 years. Our passion for building fine crafted bicycles is based in the belief that bicycles are the most efficient form of transportation. A love of bikes used for transportation is balanced out with a history of performance-driven bicycles used for racing and sport.
www.iraryancycles.com
Tom Rousculp, BTA Resource Manager
Tom is the resource manager for the BTA for the last three years. Tom has been a trainer, teacher, event organizer, product and program developer, community liaison, mechanic, advocate, and has recently been developing his marketing and business development skills with the help of the AMA's Community Outreach Program. Working statewide Tom's primary focuses are growing the BTA's Walk + Bike brand, managing the Bike Safety Ambassador team and most recently promoting the BTA's new Business Membership Program.
www.bta4bikes.org
The Bicycle Transportation Alliance (BTA) is a non-profit membership organization working to promote bicycling and improve bicycling conditions in Oregon and SW Washington. Since 1990, the BTA has worked in partnership with citizens, businesses, community groups, government agencies and elected officials to create communities where people can meet their daily transportation needs on a bike.
Charlie Wicker – Owner/Operator of Trailhead Coffee Roasters
Trailhead Coffee Roasters was created to combine our passions in life: great coffee, being outdoors, strong communities and being good stewards to the earth.
www.trailheadcoffeeroasters.com
Our name was inspired by our love being in nature. It's hard to be in anything but a great mood when drinking a hot cup of excellent coffee in the quiet of the outdoors.
Committed to Community
Trailhead Coffee Roaster is dedicated to strengthening communities, both locally and at our beans’ source. By working exclusively with the Café Femenino coop of women farmers, we are helping improve the quality of life in coffee-growing communities. We also donate a percentage of ours profits to the Café Femenino Foundation.
Here in Portland, you'll find us giving back to our community by offering our coffees at many bicycle-related events, from cyclocross races to the Shift to Bike’s Breakfast on the Bridges monthly event where they serve coffee and pastries to bicycle commuters.
Committed to the Environment
We minimize our carbon footprint by conducting all business activity, where possible, by cargo and commuter bike. Our roaster utilizes a novel and energy-efficient smoke mitigation technique called an electrostatic precipitator.
Daniel Powell - Co-Founder and Partner,
Portland Design Works (PDW)
Dan talked his way into building bikes at a shop in 1997, and has been in the industry ever since. For the last four years he has been developing bicycle brands. First with Planet Bike, and for the last year, with PDW. Dan's role at PDW is to bring the brand to the masses. He is also a contributing writer for Bike Magazine.
www.ridepdw.com
PDW is a bicycle accessory company founded in Portland, Oregon in 2008. We develop beautiful, simple products for urban cycling.
Chris Di Stefano – Director of Marketing, Chris King Precision Components
Chris King Precision Components
Operating out of a Portland-based manufacturing facility renovated with a consciousness for the environment; an attitude and awareness that is applied just as readily to the products that are created on the inside.
www.chrisking.com
The team at Chris King Precision Components continue to uphold the reputation of producing unique and reliable items, that remain the benchmark for quality. Chris King Precision Components create some of the most highly sought after bicycle parts in the industry, amongst these engineering masterpieces that are made with assiduous craftsmanship are their hubsets, bottom brackets, wheels, small parts (including: spacers, baseplates, caps, etc) and don't forget the headsets. In addition to components, Chris King is also now producing bicycles (www. cielo.chrisking.com)
The company has a reputation for a reason, brought about by their attitude and approach as much as it is by their meticulous and inventive creations; it doesn't get much better than Chris King Precision Components.
Registration
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