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Boost Your Online Presence with a Persuasive Professional Bio

October 23, 2012

If you want to expand your online reputation and get your ideal audience to ‘know, like, and trust’ you faster, you need a personable, persuasive professional bio.
Whether you’re self-employed, in transition, or responsible for your company’s About page, you need to know the fundamental differences between bios that simply tell, and bios that effectively sell.

In this professional development workshop, you’ll learn how to write a bio that:

  • Engages your target audience on an emotional level.
  • Refines your online presence
  • Leverages your marketing strategy
  • Oils your sales funnel
  • Blasts through writer’s block

Key takeaways:

  1. If you want to stand out, you have to show your humanity.
  2. Distinguish the essentials from the excess of successful bios.
  3. Learn the overlooked point where most bios fail, and how to make yours succeed.


About the Speaker:

Mike Russell is a Portland-based copywriter and the principal of Pivotal Writing. He helps service professionals, consultants, and innovators to align their online stories with their ideal clients, refine their sales funnels, and expand their online reputations. Mike believes that that alignment yields the best results, the most enduring change, and the greatest common good.

This path hasn’t always been so clear. When Mike started out as a freelance writer in 2008, he tried to project the ‘right’ professional image. Though professionalism is important, he learned that people prefer to do business with ‘real people.’ Familiarity, a healthy whimsy, and an incurable curiosity all inform his writing.

Though Mike lives, works, and plays in Portland, Oregon, he love to collaborate with service professionals, consultants, and innovators everywhere. If you ever meet Mike in person, remember that he has an exploitable weakness for unorthodox pizza.”

Sponsored by:



October 23, 2012
Event Category: