Design, especially as a tool for business success and market differentiation, is often misunderstood. As a mix of art, engineering and research, it’s hard to pin down the definition and value of design. Ryan Coulter, Creative Director in the Digital Lifestyle Group at Ziba Design, will provide some context as to what design is, how design helps to build brands and how to measure the success of design at this upcoming luncheon.

Design isn’t a discipline set aside solely for big corporations or the creative industry. It’s a set of tools and a way of seeing the world that can help businesses and brands succeed in the marketplace. It’s a very broad field, but at the end of the day the results of good design practice can be measured in the way businesses like to measure most everything: in dollars.

Join us for a presentation by Ziba’s Creative Director, Ryan Coulter, as he:

1)    Explains the role that design plays in branding and marketing efforts for businesses of all levels.

2)    Discusses how the design process works and ways to quantify a project’s/campaign’s effectiveness.

3)    Provides real world case studies of successful design with leading brands.

Registration for this event is closed.

About Ryan Coulter

Ryan Coulter is an award-winning Creative Director in the Digital Lifestyle practice group at Ziba Design, where he builds innovation strategies and manages design and business integration for major companies from around the world. A life-long entrepreneur, Ryan has been a part of multiple start-up companies, including Uncommon (www.getuncommon.com).

Previous to Ziba, Ryan was an Innovation Director at Nike Inc., where he worked on the integration of science, technology and sport. He also served as the Global Creative Director for Burton Snowboards, where he had responsibility for all creative execution for the brand.

Ryan has written on design and culture for Fast Company, Core77, Adbusters, EXPN and Frequency.  He teaches design at the Art Institute of Portland, and has nearly 30 patents in his name. Ryan received a B.A. in Industrial Design from Purdue University, and has done course work at the Art Center College of Design and Dartmouth College.

A true Renaissance man (or somebody with a serious case of OCD), Ryan is also a helicopter and airplane pilot, a Canadian back-country ski guide and currently ranked 7th in the world in the classic video game “Spy Hunter”.

About Ziba Design

Ziba is a design and innovation consultancy headquartered in Portland, Oregon. They have worked internationally for 28 years, and have experience working with start-up, Fortune 500 and multi-national companies alike. They have more than 100 employees in our Portland office, in addition to smaller offices in San Diego, Tokyo, Shanghai and Munich. Ziba’s motto is: “We exist to design beautiful experiences.”