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Launching Your Mobile App Marketing Strategy
December 11, 2012
Mobile app usage has exploded over the last few years with the emergence of smart phone technology. Creative, cutting-edge companies have embraced this powerful marketing tool to drive business objectives and revenue generation to great effect.
We’ve enlisted a couple professionals from Portland-based mobile app development company, Knuckleheads, to provide their analysis on the latest industry trends. This is a rare opportunity to interact with knowledge experts who regularly consult prominent companies across the country on their mobile app strategies.
Key discussion points will include the following, but be sure to bring your own questions!
- Does our company need an app? Learn the key criteria you should consider when making this decision.
- How smart companies use analytics to track and quantify the ROI on their app investment.
- Overview of key industry trends that you should be aware of.
About the Speakers
Ben Storm – Director of Awesome
Ben leads business, partnerships (and all things awesome) for Knuckleheads. Developing and growing relationships with agencies and companies around the country to bring mobile capabilities to their projects, clients and ideas.
George Domurot – Chief Nerd Officer
George is the lead geek at KH, helping scope projects and making us all sound smart! He is the “puppet master” for each team, making sure that everyone knows exactly what the deliverable is (or should be!).