New products and services? It’s the one thing that takes a business to the next level and beyond. That identifies a customer need and creates something original and innovative to address that need.

Focusing its creativity and branding expertise on leisure-related products and services (primarily in the outdoor sporting goods, food/beverage and travel/tourism categories), Portland-based creative agency, Sasquatch Agency has something new to share with us. Sasquatch co-founder Ken Chitwood will be joining us this month to discuss the agency’s recent campaign for one of Camelbak’s newest products: the hard-sided bottle. The presentation will explore the unique challenges and techniques used by Sasquatch to properly extend the new product from within an established brand through strategic consumer alignment.

Key take-away: Learn how to effectively roll out new products and services while staying true to your brand messaging.

Registration for this event is closed.

About Ken Chitwood

Sasquatch co-founder and native-Oregonian, Ken Chitwood is a native Oregonian who grew up in a small town in Southern Oregon and graduated from the University of Oregon with a Journalism/Advertising degree. He began his career at Portland agency Borders, Perrin and Norrander working on accounts like Columbia Sportswear, Smith Sport Optics and US Bank. After leaving BP&N, he became a partner in a high-tech media planning/buying agency focusing primarily on the Tektronix account. He then left that agency to found Sasquatch in 1995. Ken is married with a 12-year-old daughter. In his free time he enjoys running, whitewater rafting and renovating old houses.

About Sasquatch Agency

Sasquatch builds brands. Sasquatch Agency is located in Portland, Oregon. They specialize in building brands for companies that specialize in outdoor recreational products and services. Sasquatch was founded in 1996 by Mike Smith and Ken Chitwood. Sasquatch Agency has built national recognition for having strong creative work and is a member of the Advertising and Marketing International Network (AMIN). Their clients include such companies as Camelbak, Columbia Forest Products, Widmer Brothers Brewing and Northwest Community Credit Union. Visit them at http://www.sasquatchagency.com to learn more about the company and their work.