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Moving Creatively Into B2C: Wacom
February 12, 2016$2 - $280
Global giant Wacom inspires and equips people to make the world a more creative place by delivering innovative digital technologies to support all aspects of human creativity. Since 1983, Wacom’s intuitive input devices have been used to create some of the most exciting professional digital art, films, special effects, fashion, and designs around the world.
Melissa and Charles join us to discuss Wacom’s recent focus on the individual consumer market, and moving a brand from B2B roots creatively into the B2C world.
In addition to the luncheon, kick off your New Years’ Career Resolution with one super ticket! Buy our limited time 3-point package to get a ticket to this luncheon event, a ticket to our February Professional Development event and a ticket to our February networking event! That’s 3 fun events and 3 chances to network with fellow marketers for 1 ticket!
There are a limited number of 3 point tickets so act fast to make sure you get in on the action! Purchase your 3 point tickets here! Tickets to just the luncheon event are available below.
About the Speakers
As Wacom America’s Global Director of Marketing Communications, Consumer Business Unit, Melissa Ashcraft is launching the digital marketing efforts for the newly formed Consumer Business Unit. This global initiative’s aim is to get Wacom products into the hands of brand new users. Her content marketing experience includes integrated public relations, social media, influencers, paid media, SEO and storytelling with an emphasis on video and snackable content such as tips and how tos.
Award-winning marketer Charles Voloshin is the Senior Global Manager, Digital Marketing at Wacom Americas, managing global digital marketing teams in the Americas, EMEA, Japan, and China. Balancing his strengths of analytics and strategy, Charles has driven marketing strategy for more than 100 digital strategy and brand projects; with experience creating and overseeing strategy for product development, persona development, website development, social media, paid search, organic search, analytics reporting, and full traditional/digital integrated campaigns.