Start 2016 off right by creating more revenue with the salesforce you have: Using marketing automation and lead nurturing to create sales-ready leads.
Your salespeople waste a lot of time talking to unqualified leads. Worse yet, a lot of these leads could become qualified if you had time to teach them more about what you offer and how it can benefit them.
Great news! Both of these problems can be solved. In this talk, Justin Dunham explains how marketing automation can help you better focus your salespeople’s time, and generate more qualified leads for them to talk with. He’ll briefly cover some marketing automation basics, but spend most of the time on how to set up effective lead nurture programs and make sure they’re working. After this talk, you’ll understand how to build a lead nurturing strategy, and why and how this strategy will help you.
Registration for this event is closed.
Justin Dunham is a digital marketing nerd and marketing engineer. He specializes in using software and data to execute effective, focused marketing strategies that drive revenue.
Justin is currently Lead, Marketing Technology & Analytics at Urban Airship. He’s led digital marketing functions at other fast-growing organizations, including enterprise unicorn MongoDB, and Gates Foundation grantee One Acre Fund. Justin has an MBA in Marketing and Entrepreneurial Management from the Wharton School.
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