Your digital marketing efforts can quickly become a juggling act that you wish would run more smoothly. Join Imelda Khoo, Global e-Marketing Manager of Tektronix as she teaches how PPC, SEO and social media can complement one another and how you can use the different platforms as a cohesive unit to get the greatest return from your digital marketing efforts. Get ready for an in-depth look at how PPC reinforces organic search results, how PPC informs your SEO research, and how social media is influencing search rankings and search research.
- The basics of PPC, SEO, and social media and their strengths and weaknesses as independent platforms.
- How PPC, SEO and social media can co-exist and be leveraged as a cohesive unit in an effective digital marketing strategy no matter your company’s size or budget.
- How to effectively use social media for demand generation.
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Imelda is the Global e-Marketing Manager at Tektronix where she manages search engine marketing (SEO and PPC), social media strategy and web analytics. Imelda is an active member of the search marketing community, having guest blogged for Search Engine Watch and spoken on panels at SMX West, Covario INFLECTIONPoint, and Business Wire events. She also writes regularly about search engine marketing and social media marketing on SEM Booty blog, which has received recognition from leading search and social companies including aimClear, BoostCTR and RavenTools.
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