Article

How to Keep a Brand Marriage Harmonious

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Leatherman has been a proud Oregon brand for more than 25 years, growing from a single product offering (the Pocket Survival Tool) to a line of over 30 models, a 90,000 square-foot facility and more than 400 employees.

As part of a growth strategy, Leatherman acquired LED Lenser in 2011, a respected worldwide leader of LED light manufacturing distributed in more than 50 countries around the world.

We’re fortunate to have Leatherman Marketing Communications Manager, Juli Warner, join us to provide an insider’s view of these dynamic companies and the strategies being used to expand the brand awareness of Led Lenser.

Topics will include:

  • Best practices for integrating a new brand within your company
  • Strategies for bringing a lesser known brand into greater consumer awareness
  • Effective marketing tactics without a big agency budget

Registration for this event is closed.

About the Speaker:

Juli is a graduate of the University of Oregon School of Journalism and Communication and has worked in marketing for 14 years on both the agency and client sides. She began her career in the San Francisco offices of Resource Marketing managing the Adobe, Sun Microsystems and Cisco Systems accounts. After a few years, she moved to Seattle to help launch a start-up outdoor magazine (Elevation) then back down to Portland where she lives today. In Portland she has worked as an account director on B2B, high-tech accounts including Adobe, Microsoft and Intel, as well as a publicist for a large book publishing house. For the last seven-plus years she has been at Leatherman Tool Group heading up Leatherman and LED Lenser domestic and international communications (web, print, social, copy, graphics, trade shows, packaging, etc.) for consumers and channel partners.

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