Article The right ingredients for your mobile customers

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Mobile traffic has more than doubled over the past year. This shift in consumer behavior offers brands an unprecedented opportunity to connect with their audiences in new ways.

Allrecipes, the world’s largest digital food brand, now takes a “mobile-first” approach to connecting with its network of 30 million home cooks. Esmee Williams, VP of Brand Marketing for, will expound on her company’s approach to mobile content and share insights on:

  • How mobile devices help busy consumers streamline their daily tasks and purchasing decisions.
  • Specific data around mobile phones vs. tablets and mobile sites vs. apps.
  • How approaches this new opportunity by designing consistent experiences across devices.
  • Advertising metrics for brands looking to develop and expand their mobile presence from first contact to conversion.

Registration for this event is closed.

Esmée Williams is the corporate voice of Allrecipes’ home cooks, championing features that make everyday meal planning easier and more rewarding. Esmée brings more than a dozen years of experience in both brand strategy and new product development to her role at Allrecipes. In addition to heading up Allrecipes social and public relations teams, Esmée works with partners and affiliated companies to develop customized marketing and promotional programs for the company. Prior to joining Allrecipes in 1999, Esmée led product development and marketing efforts for multiple brands of home productivity software at Sierra Online. Esmée also spent time at McCann-Erickson managing the communication strategies for the Washington State Lottery, earning both gold and silver EFFIE awards in 1996 for her work on the Lotto and Scratch product lines.

Read Esmee’s blog about her cooking adventures as a busy mom: