The Power of Rebranding: Lessons in Crafting Stellar Brand Experiences

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Join Mary Nichols for AMA PDX’s October luncheon as she shares her insights on rebranding and her expertise for building brands. 

As marketers we know the importance of a brand, but there are always lessons, tips and tricks to understand when it comes to rebranding. Whether to align with a new strategy or vision, new audience or markets, or an update to stay current with technology, corporate culture or competitors- rebranding is something all marketers need to master and learn to execute.

Mary is currently the Account Director for Murmur Creative, where her passion for helping businesses grow and crafting stellar brand experiences thrive working with such clients as Revolution Hall, American Lamb, Bee Thinking, B&B Print Source, and Loyal Legion. Her infectious enthusiasm, incredible experience, and amazing sense of humor is guaranteed to result in a luncheon you will not want to miss!

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Mary has an extensive marketing background, having worked with both major brands and small businesses across the country. Mary has also managed many successful social media campaigns for brands like Laughing Planet, Farmers Ending Hunger, and Portland’s current mayor, Charlie Hales.

Once you’ve met Mary, you’ll quickly learn that her enthusiasm and positivity are simply infectious. Mary is truly passionate about crafting stellar brand experiences and helping businesses grow.

When Mary’s not obsessing over clients and marketing campaigns, you can find her volunteering for Street Roots (a newspaper that creates income opportunities for those in poverty), promoting Portland’s emerging fashion industry, serving on the board of the Portland Social Media Club, and keeping fit by trying to stay at least one step ahead of her six (!) children.


Murmur Creative is a Portland creative agency specializing in web design and development, logo design, print design, copywriting, photography, search engine optimization, digital marketing, and more. They are passionate about designing experiences. Because when a customer lands on your website, cracks opens your menu, or picks up your product, that moment is an opportunity to engage, delight, and inspire a meaningful connection. This is how customers become card-carrying fans. This is the power of exceptional design. They believe the success of any project has as much to do with talent, creativity, and expertise as it does with empathy, understanding, and relationship building.