Article

How to Use New Instagram and Pinterest Features

Recently, two of the most popular social networks made major new feature announcements in direct response to requests from their users.

Instagram launched web profiles.

Pinterest launched secret boards.

What does this mean for marketers?

Instagram:

  • An Instagram icon on your company’s homepage can now link directly to your company’s Instagram web profile, which will be instagram.com/username.
  • As the manager of your brand’s Instagram page, you can more easily respond to comments, or add your own, via the web interface.
  • Promote your Instagram homepage on your other social media channels by including your url as well as a screenshot of your web profile.

Pinterest:

  • Tell your community about the secret boards as a service, since Pinterest intends the secret boards to be used as a way to create holiday gift lists.
  • Create boards in advance in the secret mode, then make public to roll-out publishing and promoting of boards as you see fit.
  • Use secret boards for fun in-house activities among team members.

How do you plan to use the new Instagram and Pinterest features for your company? Share with the community in the comments. 

 

Leave a Reply

Article

Marketing from the Inside Out

January’s luncheon will feature S. Busse. Speaking on a revolutionary way for businessed and marketers to align on purpose, profits, and sustainable growth.

Read More ›
Article

Patting Ourselves on the Back

By Matt Schaeffer As Marketers, sometimes tooting your own horn is a necessity of the job. So it’s with great pride (and a healthy dose …

Read More ›
Article

Why LinkedIn Matters for B2B

By Shawn Busse Reposted from DJC Oregon   Like many business owners, I’m skeptical of social media marketing claims. For many of the B2B organizations …

Read More ›