Influencing the Influencers: How to Kick-Start an Influencer Marketing Program Today
Featuring Nick Hayes

Influencer: "A third-party who significantly shapes the customer's purchasing decision, but may not ever be accountable for it".

Influencers are the people most marketing professionals try to reach when they look to the success of a product or service launch.

The October luncheon speaker, Nick Hayes, is undeniably qualified to give advice on gaining access to key influencers in any industry. Nick has worked with many top leaders in such companies as HP, Microsoft, and IBM. His insights included the following:

• Most marketing departments don’t know how to find or use influencers effectively.
• Just 9% of companies specifically target influencers. 94% target journalists, yet journalists are just one type of influencer.
• Influencers are often difficult to find – many don’t want to be in the public spotlight.
• Influencers can be V and C level corporate executives, or they can be industry analysts, marketing consultants, even end-users.
• Blogs are a source of influence, and some sources say blogs and online forums have surpassed traditional influencers.

Click here to downloadNick’s presentation (pdf).

Event Sponsor: Frazier & Company  |  www.frazier-co.com

Nick Hayes and Kim Frazier