October Professional Development Workshop
Topic:Why Multi-Media Does Not Always Mean Multi-Millions
Tuesday, October 3, 2006
5:30 - 7:30 p.m.
Ecotrust Building 721 NW 9th Ave. Portland, OR

Membership Information Night
Thursday, October 5, 2006
5:30-7:30 p.m.
Masu Sushi 406 SW 13th Ave. Portland, OR

October Luncheon
Topic: Influencing the Influencers:
How to Kick-Start an Influencer Marketing
Tuesday, October 10, 2006
11:30am - 1:00 p.m.
Benson Hotel in downtown Portland

More Events

October Professional Development Workshop 10/3/06

October Luncheon - 10/10/06

Now's the Time to Join AMA!
Special Member Info Night Oct 5

Message from the President

Welcome New AMA Oregon Members

Featured AMA Volunteer Opportunity

MAX - Call for Entries

Volunteer of the Month Profile

Community Outreach is Making Friends

Marketing Moments

Announcements





AMA National

AMA Portland Job Bank

Nick Hayes has more than 20 years experience working in marketing for companies as large as Microsoft, IBM, HP, Sun Microsystems and Adobe to start-ups and niche players. In this time he has handled European media tours for Bill Gates, Steve Jobs, Scott McNealy, Carly Fiorina and many others. Founder of two internationally successful technology PR and marketing communications firms, Nick saw that traditional PR was becoming commoditized, with clients simply trying to squeeze ever more coverage out of the same model of public relations.

Marketing is suffering from atrophy on two fronts. On the one hand, the effectiveness of traditional marketing techniques is declining, and on the other traditional marketplace authorities (journalists and industry analysts) are having less of an impact on buying decisions. None of which is helpful if you're in the business of marketing.

Join international marketing communications expert Nick Hayes as he discusses the latest trends in purchasing decision-making and explains why Influencer Marketing is now a "must" for almost any company. He will explore how Influencer Marketing differs from more traditional marketing activities and tell you how to use it to reawaken any CEO’s support for his or her marketing department.

Attendees at this one-of-a-kind presentation will come away with a clear understanding of:

• The undeniable benefits of Influencer Marketing
  
• How companies like Microsoft and Virgin Mobile are addressing these influencers
  
• How to identify the influencers relevant to your company
  
• The steps your company can immediately take to address the dramatically rising power of these influencers and positively impact your sales

Click here for more information.

We welcome you to AMA Oregon, your resource for all things marketing.

AMA Oregon needs greeters at monthly AMA events! Greeters help attendees feel welcome and assist with various on-site event management tasks. 

Responsibilities include:

1. Attend one event per month.
2. Greet attendees at events; direct them to various areas including registration table, badge pick-up, refreshment line, etc.
3. Answer attendee questions regarding event agenda and door prize drawing.
4. Encourage networking and conversation among attendees.

Contact Katy Hagert at katy_hagert@marketstrategies.com if you are interested in joining our team of greeters!

Please visit the AMA Oregon web site for all current volunteer opportunities.
http://www.ama-pdx.org/about/Volunteer.htm

Raime Merriman
VTech Communications, Inc.
Marketing Communications Manager
                       
AMA Member since: 2005
AMA Volunteer since: 2005

Raime signed on as an ad hoc volunteer to help with projects as they came up. During the spring she worked with Friends of the Children to help them develop promotional materials for their annual “Friendraiser” event (see "Friends" article below).

When asked what value she derives from volunteering with AMA, Raime says, “It gives me an opportunity to give back to the community through work with local charities, as well as a chance to continue to improve my skills and make additional contacts in the industry.”

When she is not working as the Marketing Manager for VTech or volunteering for AMA, Raime attends classes in the evening at Willamette University’s Portland campus where she is working toward earning an MBA. She also enjoys reading and attends a monthly book club. In the rest of her free time she is working with her partner to remodel their house—adding a master bath and walk-in.

THANK YOU Raime!

AMA’s Community Outreach team works hard to fulfill its mission of supporting our local non-profit community. By aligning our partner non-profits with AMA marketing volunteers, we’ve had great success providing expertise and project support to our partners. And we’re ready to share our good news with a fun success story!  

In March of this year, AMA partnered with Friends of the Children, a non-profit organization that pairs high-risk children with paid professional mentors who provide support and guidance for 12 years of each child’s life. Friends of the Children leadership asked for support for one of their major events, the Friendraiser. AMA gathered a group of volunteers to design the program that was handed out to each attendee. 

Pat Van Orman-Price, Development Director, said about AMA's involvement, “If it weren’t for AMA and Raime Merriman (AMA lead volunteer, see volunteer of the month profile above), the event would not have been as successful as it was. Raime was integral—not just her design abilities with the collateral and written program, but for her overall marketing savvy. She was absolutely amazing!”

Like many non-profits, Friends of the Children works hard to control administrative costs —including marketing, advertising and creative fees—so that money raised goes straight to the mission. With AMA’s support, Friends of the Children incurred no expense for a very professional marketing deliverable—something the entire team is very, very proud of. In fact, the Friendraiser was a record-breaking event that raised $1 million.

Friends of the Children staff and AMA volunteers will be highlighted at the October Luncheon on October 10. Join us in recognizing the joint efforts of our successful partnership! 

To learn more about the AMA Community Outreach committee or to volunteer, contact Angela Perkins at angelap@xeniumresources.com.

Visit the Friends of the Children at www.friendsofthechildren.org/portland

The benefits of using standards-based design are immense:

• Reduced cost
• Zippier experience
• Search engine visibility
• Accessibility
• Mobile devices
• Easy maintenance

Click here for the full article.

Internal political battles and headaches are a built- in part of the job for ecommerce marketers at multichannel companies. Get five specific tips to win over brick-and-mortar retail store managers to the ecommerce cause from MarketingSherpa's exclusive interview with GNC's Rod Kight.

His top advice—don't measure Web success on ecommerce profits.

Click here to read why.

Coming Soon! Weekly E-Bulletin from AMA Oregon
Beginning October 9, 2006, you will receive a regular weekly e-bulletin from us. This bulletin will replace the multiple e-blasts we've been sending. Read the bulletin for event details, special membership information and more.

Upcoming Networking Events

• October 5 - Member Info Night - Find out about the many benefits of membership.
• October 25 - Members Only - Joint evening networking event with PRSA, AMA, and PAF - 6:00 p.m. at the Portland Business Journal building. Watch for details.
  
• November 7 - Professional Development Workshop - "Get Out of the Cold—Strategies to build hot teams through the winter gray." Watch for details.
• November 14 - Luncheon - "Multimedia Branding." Watch for details.

We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.

Let Us Hear About It!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.