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Do you know who your target market is?

At our December luncheon, Darrin Helsel and Dr. Steven Struhl will dive into market research and market segmentation. They will be presenting their findings, as well as the creative process association with segmentation, for our audience.

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What You Need to Know About Pricing

Pragmatic Marketing’s Price course was developed to help product managers and product teams be more effective through pricing. As lead content developer, though, I struggled …

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