Past Events

Article

Moving Creatively Into B2C: Wacom

Melissa and Charles join us to discuss Wacom’s recent focus on the individual consumer market, and moving a brand from B2B roots creatively into the B2C world.

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Article

How to Get Your Survey Out of a Rut

Could your survey be tuning customers out? It’s practically a given that every company will issue a customer satisfaction survey. But it’s not a given …

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Article

The Power of the Earned Brand

Join us as we sponsor a happy hour with Edelman Public Relations and reveal the findings of Edelman’s latest study: 2015 Innovation & the Power …

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Article

Effectively Measuring Marketing Results

In most marketing organizations, managers are using metrics that measure activities like web visits, email opens, Facebook likes, clicks, visit duration, downloads, impressions, and exposure. These …

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