Rooted School Vancouver (RSV) entered its second year seeking a stronger communications foundation, refreshed recruitment messaging, and a clearer digital presence. The AMA PDX team partnered with the school to uplift storytelling, expand outreach, and build digital systems that amplified RSV’s mission: supporting every student to graduate with both a college acceptance and a job offer—advancing economic mobility through STEM pathways.

The team produced a full recruitment strategy, SEO and keyword research, implemented analytics and tracking, and delivered a cohesive Google Ads campaign. A major highlight was RSV’s signature storytelling promotional video, featuring heartfelt interviews with students, caregivers, and staff. These voices provided the community-centered narrative needed to position RSV for long-term growth.

To ensure the school had everything needed for future recruitment cycles, Alexandra Hagel also volunteered additional time beyond the official project, creating student-ready toolkits, SEO education guides, and reusable collateral that the school can reuse and support their students.

The combined strategic planning, promotional video creation, analytics buildout, and SEO foundation strengthened RSV’s long-term communications framework—while the targeted keyword campaign independently drove a 300% increase in site traffic within the first week, along with significant growth in engagement.