Wonderfolk empowers diverse youth through mentoring, leadership development, and global experiences. In the 2025 cycle, their AMA PDX Agency volunteer team focused on strengthening Wonderfolk’s ability to communicate its impact with clarity and evidence. Volunteers built a comprehensive “Evidence Matrix” of 50+ data points, a new CORE capacity model, refreshed messaging, and updated student and mentor surveys—giving the organization stronger tools to demonstrate outcomes, secure funding, and refine programs. The team also developed communications assets that help Wonderfolk clearly articulate why their work matters and how their programs create long-term change for students and mentors.

The team also produced a five-story content series of unique narratives that capture volunteer perspectives, student experiences, and the collaborative learning that shaped the season. Stories featured written narratives, interviews, and video elements, including creative insights from Bruna Mesquita, data-driven reflections from Bradley Fischer, and closing observations on the arc of the Agency year. Each piece reflected the heart of AMA PDX Agency: learning together, sharing expertise, celebrating wins, and building meaningful creative work that serves mission-driven organizations.