Wonderfolk empowers diverse youth through mentoring, leadership development, and global experiences. As part of AMA PDX’s first-ever Storytelling Pilot Program—led by Director of Agency Communications, Alexandra Hagel—the Wonderfolk team embraced a creative new approach to sharing their program’s impact. Instead of a traditional case study, the team produced a five-story content series of unique narratives that capture volunteer perspectives, student experiences, and the collaborative learning that shaped the season. Stories featured written narratives, interviews, and video elements, including creative insights from Bruna Mesquita, data-driven reflections from Bradley Fischer, and closing observations on the arc of the Agency year. Each piece reflected the heart of AMA PDX Agency: learning together, sharing expertise, celebrating wins, and building meaningful creative work that serves mission-driven organizations.

Alongside proving impact through stories, Wonderfolk’s team left with tools to communicate the essentiality of their work with clarity and confidence. Volunteers built a full “Evidence Matrix” of 50+ data points, a new CORE capacity model, and comprehensive communications assets. They also updated student and mentor surveys that now capture the deeper impact of Wonderfolk’s programs, providing the organization with compelling data for grants, partners, and storytelling —giving Wonderfolk data they can use for grants, partnerships, and year-over-year growth.