Portland YouthBuilders

Portland YouthBuilders (PYB) engaged AMA PDX to support the launch of their new Bridge Program in Washington County—an initiative connecting young adults with pathways to education, career training, and long-term stability. Drawing from market data, community insights, and PYB’s internal content, the team crafted a full outreach strategy built to reach prospective students and their families with clarity and cultural relevance.

The team developed bilingual campaign assets, audience personas, a social media toolkit, digital ads, and a redesigned application experience. They also delivered strategic website recommendations, UX improvements, and analytics implementation to help PYB measure awareness and conversions across channels.

Team
Jeff Skoke (Account Manager), Lauren Danielsen, Maddie Fricker, Sarah Medley, Sharon Miller, Laura Hlebasko

Year
2022

Hours Donated
411

Deliverables:

  • “Level Up” value proposition & target audience definition

  • Bilingual digital ads + four-color print flyer

  • Social media toolkit & alumni story framework

  • Distribution channel recommendations

  • Updated application form

  • Website restructuring & UX refinements

  • Analytics setup (Facebook + Google)

  • Customer journey map & strategic outreach plan

Project Insight

  • “It is an honor to work side-by-side with a group of service-oriented colleagues, digging in to deliver marketing expertise for our vibrant Portland non-profits. Growth opportunities abound, and the support of AMA PDX is both heartfelt and steady. Having a client that deeply appreciates our efforts is the icing on the cake!”

    — Jeff Skoke

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