AMA PDX Agency 2025 Year in Review
Learn about our pro bono marketing program and strategic team deliverables, milestones, and accomplishments
This October, we’re proud to share the closing chapter of our 2025 AMA PDX Agency program. During the past six months, four volunteer teams partnered with Portland-area nonprofits to produce pro bono marketing strategies, creative deliverables, and measurable impact.
The Agency Program
What is AMA PDX Agency? Over the years, we have learned it's more than marketing consulting. It’s a special and unique space where passionate professionals and mission-driven organizations come together to build skills, amplify voices, and make a real difference in our community. Together, our projects showcase what’s possible when creativity and purpose align.
This season, our teams collaborated with four nonprofit partners — Wonderfolk, Lloyd EcoDistrict, Playworks Pacific Northwest, and Portland Fruit Tree Project. Our volunteers brought both strategy and passion in solving organizational problems, like building a brand toolkit to help raise awareness and fight food insecurity.
Each project represented the best of what AMA PDX Agency is all about: connecting marketers who want to give back with community organizations that are actively working to create impactful change in our communities. Learn more about each project below.
Playworks Pacific Northwest: GoPlay Launch
Our volunteer team helped Playworks bring their brand-new GoPlay platform from beta to launch with a phased go-to-market plan, refined website copy, and SEO strategy. They created parent-friendly email templates, social media and flyer designs, and ready-to-use press materials. Surveys and content plans now give Playworks measurable insights and a clear roadmap to connect more families with meaningful play.
Lloyd EcoDistrict: Lloyd Lending Library
To grow awareness and usage of the Lending Library, the team delivered a comprehensive marketing campaign with community outreach, photo and video assets, and social media graphics. They worked side by side with Lloyd EcoDistrict to clarify messaging, design templates, and capture testimonials resulting in a doubling of registered users and a sharper, more data-driven way to share this essential community resource.
Portland Fruit Tree Project: Growing Awareness
The AMA PDX Agency team supported the client with a new tagline, ”Grow to Share. Share to Grow.” and a full suite of brand design recommendations, posters, and social templates. Seven professional photoshoots showcased staff and programs, while social media audits and newsletter strategies gave the nonprofit a stronger digital foundation. A new website, built in partnership with Clark College students, is set to launch soon — bringing fresh clarity to PFTP’s mission and programs.
Wonderfolk: Proving Impact Through Story
Wonderfolk’s team left with tools to communicate the essentiality of their work with clarity and confidence. Volunteers built an “Evidence Matrix” of 50+ data points, a new CORE capacity model, and comprehensive communications assets. Updated student and mentor surveys now capture the deeper impact of Wonderfolk’s programs, providing the organization with compelling data for grants, partners, and storytelling. Their client shared, “Our work with AMA PDX has been transformative. This process has been brilliant for us.”
The Storytelling Pilot Program
This year we rolled out the launch of our first-ever AMA PDX Agency Storytelling program. Led by Director of Agency Communications, Alexandra Hagel, this is a companion role on the Agency teams that highlights the voices of our volunteers and partners throughout the year. These stories captured the heart of AMA PDX Agency: learning, sharing knowledge, celebrating our community, and giving us the chance to deliver deeper strategic creative work and measurable impact. Story subjects include: Bruna Mesquita’s creative nonprofit marketing insights, Bradley Fischer’s data-driven reflections, closing reflections on the full arc of the Agency, and more each embracing challenges, sharing knowledge, and celebrating the power of collaboration.
As we close out the 2025 program, we celebrate one of the most important lessons: Knowledge is better shared. Thank you to all our community members, community organizations, and volunteers who made this year possible!
Interested in joining us?
AMA PDX Agency will return in 2026, with more opportunities for volunteers to grow, give back, and connect with community organizations that are changing lives in Oregon and SW Washington! Whether you’re a marketer ready to contribute your skills, or an organization seeking support, AMA PDX Agency is the place. Stay tuned for details on the 2026 season — we’d love to have you be part of it.
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