Happy Pride Month! June is a time for celebration, reflection, and recognizing the ongoing fight for LGBTQIA+ rights. While this year feels different with mounting challenges to basic freedoms, it’s more important than ever to show up in meaningful ways. As marketers, we have the power to uplift the LGBTQIA+ community through thoughtful and inclusive practices. From using gender-neutral language in your messaging to hiring LGBTQIA+ creators, every action counts. Join us as we explore how inclusive marketing can drive progress, create real connections, and ensure everyone feels seen and valued, even in uncertain times.

Get ready to be inspired! Our 2025 AMA PDX Agency Storytelling Project kicks off with a dynamic video Q&A featuring storyteller Bryn Culbert and Wonderfolk account manager Dory Athey. This behind-the-scenes glimpse captures the heart of volunteerism, teamwork, and the powerful impact of our agency program. It’s a fun, insightful look at how marketing pros and nonprofits come together to create real change—don’t miss it!

At AMA PDX, we're all about using marketing to make a real difference. This year, we're spotlighting four amazing organizations driving change in their communities: Wonderfolk, which empowers BIPOC youth through leadership and arts; Lloyd EcoDistrict, turning neighborhoods green and sustainable; Playworks Pacific Northwest, promoting play for stronger, healthier kids; and Portland Fruit Tree Project, fighting food insecurity by redistributing fresh produce. With our expert marketing support, these organizations are amplifying their impact and creating lasting change.

In this Volunteer Spotlight, we feature Alexandra Hagel, a Marketing Consultant, SEO Educator, and AMA PDX Agency Communications Director. Alexandra helps small businesses and nonprofits navigate SEO and data analytics, with a focus on practical growth strategies. Her creative hobbies, from swing dancing to photography, fuel her marketing innovation. Recently, she led a campaign for Rooted School Vancouver, driving a 300% increase in user traffic. Alexandra values the chance to mentor and connect with mission-driven organizations through her work with AMA PDX.

AMA PDX Agency leaders Corinne Gould and Ines Giovannini talk about the 2024 elections, sharing their concerns about environmental issues, queer and trans rights, and immigration. They highlight the power of local activism and how AMA PDX Agency works with community groups to make a real impact on housing, environmental justice, and other critical issues.

AMA PDX Agency volunteer, Sahar Wilson, explains how her volunteer experience led to an exciting new job opportunity!

The AMA PDX agency program connects volunteers with Portland-area nonprofits to assist with marketing and communications. In 2024, the program supported Rooted School Vancouver, ELSO, and Outside the Frame, helping them with recruitment strategies, branding, and digital marketing. The nonprofits were highly satisfied with the results, and the program continues to make a meaningful impact in the community.

Giving Portland Nonprofits a Strategic Boost in 2024 Through the AMA PDX Agency Program

AMA PDX, the Portland chapter of the American Marketing Association, is proud to announce ELSO Inc., Outside the Frame, and Rooted School Vancouver as this year’s AMA PDX Agency nonprofit partners.

AMA PDX Agency 2022 has selected the nonprofits they will be partnering with in the coming year with a focus on equity and inclusion.