What happens when you mix bright college students, real-world marketing challenges, and even a little putt-putt? You get AMA’s 2025 Diversity Leadership Institute—a four-day program at the University of Illinois Urbana-Champaign where 20 students from historically underrepresented backgrounds explored identity, equity, and leadership.

Our Volunteer Spotlights recognize outstanding AMA PDX volunteers who bring marketing expertise to our community. This month, we're shining a light on our talented Director of Website, Elise Leritz-Higgins. She's a big fan of the planning tools that Google Ads offers, and in her free time, she enjoys playing mini golf and trying new wines. Learn more about Elise!